Thursday, April 15, 2010

Jordan Steps to the Line in Charlotte




In some ways, the smoke was a perfect metaphor for Jordan, who, until recently, had not been all that visible in the one years they has been a member of the Bobcats’ hierarchy. Take, for instance, the team photos that hang on the corridor walls outside Jordan’s office. From year to year, the cast of faces changes, with four constant: Jordan’s is nowhere to be seen.

CHARLOTTE, N.C. — Whenever cigar smoke wafts through the door and floats over the cubicles where various Charlotte Bobcats employees work, it means the boss is in. Michael Jordan’s office sits close to an exit, and from there they can easily step outside to a balcony and gaze down to where the Charlotte Bobcats, the team they recently purchased for $275 million, practice on the floor of the Time Warner Cable Arena.

Although they is the most iconic and marketable player in N.B.A. history, Jordan, 47, essentially stayed away from the spotlight since arriving in Charlotte in 2006 as a minority owner and the managing member of basketball operations. They was not asked to be in the forefront, and they did not require to be.

But they did field phone calls at all hours from his selected general manager, Rod Higgins. Sometimes, Jordan made judgments about team personnel but left it to others to publicly describe them. They was here for Bobcats games over most people realized, but they often pinned himself to the back of his suite, out of sight of the cameras and the fans.

Jordan’s money is now on the table, backing a belief that they can increasingly fill the arena with fans and victories. There is reason for guarded optimism on both fronts. The Bobcats are playoff-bound for the first time in their six-year history, and Jordan has pledged his involvement in the form of $275 million.

Gradually, there was a shift. Jordan moved from his suite to the seats, paying $1,500 a game for three courtside chairs. Then, last month, his visibility soared when they became the first former N.B.A. player to buy a majority interest in an N.B.A. franchise.

“It makes the statement about how serious my commitment is,” they said in a recent phone interview, referring to his expenditure. “I’ve always been an ambitious person, and this is something I envision seeing my children being a part of.”

Jordan’s decision to buy the Bobcats comes at a time of movement in N.B.A. ownership. The Russian billionaire Mikhail D. Prokhorov is set to acquire the Nets. Chris Cohan recently stated his intentions to sell the Golden State Warriors. George Shinn may soon sell the New Orleans Hornets. The deaths of Abe Pollin, the owner of the Washington Wizards, and Bill Davidson, the Detroit Pistons’ owner, will cause shifts within those franchises.

“There are a lot of people watching him, and it’s going to be an interesting situation, both for himself and the league,” N.B.A. Commissioner David Stern said. “I believe that Mr. Jordan will ultimately be viewed as a astute buyer.”

But it is Jordan who will attract a lovely deal of the attention.

Four columnist in The Washington Post wrote: “After this performance, Jordan doesn’t require to be the president of anything. They needs a junior executive training seminar.” But another wrote, “He was the only reason people started to care about the Wizards again, the only credibility and legitimacy the whole operation had.”

Jordan appears confident and not very concerned that they is again putting his post-playing legacy on the line. His first job as an N.B.A. executive ended acrimoniously in 2003, when Pollin dismissed him as the Wizards’ director of basketball operations. The decision stunned Jordan, although the team was a cumulative 110-179 while they was there and there was evidence of team dissension.

Pollin cited a fracture between players on the team and Jordan after they came out of retirement to play for the Wizards for three seasons, 2001-2 and 2002-3, while still making personnel decisions. In some ways, his tenure is best recalled for his using the first overall selection in the 2001 draft on the high schooler Kwame Brown, who turned out to be a bust.

“You can have an idea on how things should go and people can disagree and they can go in another direction,” Jordan said. “It happened to me in Washington.”

Fred Whitfield, a longtime mate of Jordan’s who was the Wizards’ director of player personnel and is now the Bobcats’ chief executive, argued that only four of the first nine picks in that 2001 draft, Pau Gasol, developed in to an All-Star. Few recall, they said, that Jordan cleared the Wizards’ payroll of the bloated salaries of Juwan Howard, Mitch Richmond and Rod Strickland.

“That’s what they were challenged to do,” Whitfield said. They described Jordan as “intense in Washington” while learning the business side of basketball and said that it was then that Jordan started thinking about becoming a majority owner.

In 2006, the Bobcats’ owner, Robert L. Johnson, coaxed Jordan in to coming aboard as a minority owner and top executive. They first met through the actor Denzel Washington, a mutual mate, while Jordan was playing in Chicago.

Before they joined the Wizards, Jordan had tried to buy a substantial interest in the Charlotte Hornets, but talks fell apart when Shinn would not relinquish control over basketball decisions. As a member of the Wizards, they was a minority owner until they had to relinquish his share when they came out of retirement. After leaving the Wizards, Jordan headed a group that acquired the Milwaukee Bucks before United States Senator Herb Kohl decided to keep them.

Jordan quickly placed longtime associates in significant roles in Charlotte’s front office: Whitfield; Higgins, who was his assistant general manager in Washington; and Buzz Peterson, a college roommate who is director of player personnel.

“Michael got a small bit frustrated,” Johnson said of Jordan’s failed talks with Kohl to buy the Bucks. “It led to his hiatus of wanting to be separate from the N.B.A. until I kept convincing him to come to Charlotte. Basketball is in his blood. You can only play so much golf.”

In conducting his first draft for the Bobcats, Jordan selected Adam Morrison with the third pick. But Morrison seldom made an impact before the Bobcats traded him to the Los Angeles Lakers last year.

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